Will Accel and Kleiner beat Benchmark
Accel Partners, the venture capitalists https://www.forcanadagoose.ru behind Facebook, have a uk canada goose lot in their shopping bag.
The members only sales phenomenon, popularized by Showroomprive rivals like cheap canada goose uk Gilt Groupe and HauteLook, is part of what I calling E commerce 2.0, a wide ranging rethinking of retailing that being enabled by mass adoption of broadband, the buildings of social graph, and the incorporation of the Internet into everyday life. The categories that Canada Goose Parka this includes range from private sales (Gilt) to social deals (Groupon) to location based shopping (Shopkick) to flash sales (One Kings Lane) and beyond. And public market investors may soon start taking notice.
I talked about this phenomenon with One canada goose coats on sale Kings uk canada goose outlet Lane CEO Doug Mack yesterday. He a dotcom survivor who saw firsthand so much Canada Goose Coats On Sale of the first Canada Goose sale wave of e commerce crash and burn. Now, he says, e canada goose commerce is poised canada goose store for a rebirth.
at a renaissance, said Mack. happening right now with Shopkick and canada goose black friday sale Groupon and One Kings Lane is that we throwing out all the rules.
It can hurt that Accel is riding high right now, boosted by its prescient backing of Facebook. But the organized strategy emerging here reminds me of another venture capital firm: Benchmark Capital in the
Benchmark made an early bet on eBay, where partner Bob Kagle correctly saw that the auction format promised something genuinely new. Auctions were exciting in a way canada goose uk black friday that conventional buy canada goose jacket retailing in the real world or online wasn
Along the way, eBay stumbled, developing a case of Amazon envy. eBay Buy It Now auctions worked like a conventional store, offering the simplicity and efficiency of fixed prices. The tradeoff, however, was an actual reason to buy it now. The urgency and fun of auctions got lost.
Flash sales operators like Mack One Kings Lane, which started cheap Canada Goose as a home furnishings site, are bringing buy canada goose jacket cheap that fun back. With Canada Goose Jackets limited stock, canada goose uk outlet shoppers need to act Canada Goose online fast if Canada Goose Outlet they see something they like. Sometimes One Kings Lane only has a single piece for sale, Mack says, to add to the site. It recently added gourmet food canada goose coats for sales, suggesting the model has room to run across more categories.
Groupon has a similar fun element in its canada goose clearance sale social aspect: You have to sign up friends to make a deal effective, canada goose factory sale whether it a discount on brunch or unlimited yoga.
ModCloth and One Kings Lane share another common element: The idea of a curated selection of merchandise. One Kings Lane relies on old school professional buyers, while ModCloth involves its community more. But the result is similar: an eclectic, canadian goose jacket surprising Canada Goose Online collection of goods that offers a reason to return to a site.
eBay was canada goose outlet a huge success for its investors, of course. But there the inevitable sense that Benchmark might be resting on its laurels. If I were canada goose clearance to pick the venture capital firms leading the charge into E Commerce canada goose uk shop 2.0, I say Accel and Kleiner have it in the bag.